New men's world

 

Challenge: Create the new global design update for AVON Product line for men that communicates same category visual keys in different countries.

 

Solution: Monolithic design architecture with a sophisticated cosmetic approach guaranteed brand and design consistency and, at the same time, updated brand key visuals, positioning it entirely in the cosmetic category.

 

Result: Designs approved by all regions, being successfully implemented in LatAm, EMEA and NA.

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Brand Design

Brand Architecture

Package Design