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MARCO KATO


New men's world
Challenge: Create the new global design update for AVON Product line for men that communicates same category visual keys in different countries.
Solution: Monolithic design architecture with a sophisticated cosmetic approach guaranteed brand and design consistency and, at the same time, updated brand key visuals, positioning it entirely in the cosmetic category.
Result: Designs approved by all regions, being successfully implemented in LatAm, EMEA and NA.
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Brand Design
Brand Architecture
Package Design
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