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I am an architect graduated from FAU USP (School of Architecture and Urbanism of the University of São Paulo). I also studied design at the Art Center College of Pasadena, in California/USA. A 20+ years of professional experience that brings the ability to balance creative direction and team management with business and project needs:


  • Founding partner of Rex Design, one of the most awarded design studios in Brazil.

  • Organized the 'Bienal de Design Gráfico' (Graphic Design Biennial Event) in 1998, 1999 and 2004, as the director of the 'Associação dos Designer Gráficos' (ADG Brasil – Brazilian Association of Graphic Designers).

  • Curator of the 2006 Bienal ADG and a professor at ESPM (Design Management) and Miami Ad School São Paulo (Packaging Design).

  • Book author of “Eu Odeio Livros” and “Papai Design”, and co-authored the book “Design? Vinhos!” (REX Publishing House).

  • Founder of Kong Rex Design (2010) – creative and strategy director – where integrate my expertise in consumer brands into the creation of identities, packaging, POP and chain store materials.

  • Creative Director at Marks/SGS&co São Paulo, Brasil, where I lead the creative team, being responsible for managing global accounts, collaborating in developing LatAm business and supporting the local business operation.

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