A street pub in a mall.
Challenge: Create a new brand for a special and innovative version of a traditional and famous street pub, to be settled inside a shopping mall.
Solution: Instead of creating a new and, probably, artificial version, reinforce the original concept and guarantee the street environment and experience of Maria Bonita Bar. Brand logo and icon (pin up) were redesigned. Vintage graphics, tile walls and street signs supported the look and feel of the bar.
Results: The pilot was an instant success, attracting investors and supporting a quick expansion (franchise stores).