Adults Premium Snacks

 

Challenge: Redesign brand and packages to communicate a new premium positioning, associated to a special consuming occasion.

 

Solution: Co-creative process, through visual insights, moldboards and design tests defined the new brand concept and package designs .

 

Result: Designs approved by all regions, being successfully implemented in LatAm.

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Brand Design

Brand Architecture

Package Design

Brand Book Design

Design de Marca e Identidade

Design de Embalagem

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