Brand visual consistency.

 

Challenge: Create the new brand and packages for Iguaçu Coffee (a top coffee brand in Brazil) to communicate quality, tradition and improve consumer's awareness of the whole line of products.

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Solution: New brand design – strong and solid appeal – and a new package design architecture to clearly organize brands. sub brands and different product lines.

 

Results: Improved brand awareness, boosting different products sales and a market share growth (100% growth in the first year).

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Brand Positioning

Brand Design

Package Design