Brand visual consistency.
Challenge: Create the new brand and packages for Iguaçu Coffee (a top coffee brand in Brazil) to communicate quality, tradition and improve consumer's awareness of the whole line of products.
Solution: New brand design – strong and solid appeal – and a new package design architecture to clearly organize brands. sub brands and different product lines.
Results: Improved brand awareness, boosting different products sales and a market share growth (100% growth in the first year).