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PicNic: freshness is good.  


Challenge: Create a new concept food store brand based on the freshness and natural food trend, associated to take away convenience model,.


Solution: the traditional picnic (which is related in Brazil to well being and family slow food moments) merges and communicates efficiently freshness, daily produced natural and no processed foods with the take away concept. Packages were designed to support and adapt to different products, as well as the daily artisan production model.


Results: the store was a hit and expanded its business to delivery and catering models.



Brand Positioning

Brand Design

Package Design

Collateral Design

Retail Design


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