TIGRE - Paintbrushes

 

Challenge: After several changes in both brands,Tigre Artist and Professional were facing a low level of recognition in POS, despite the strength of its umbrella brand, much better positioned and consolidated in consumer's mind.

 

Solution: Redesign and rename the two product lines to integrate them with the umbrella brand – Tigre Painting Tools. The visual identity, based in the same grid, had specific adaptations for each product line.

 

Result: Improvement of brand consistency and awareness helped to boost sales.

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Brand Design

Brand Identity

Brand Architecture

Brandbook Design

Package Design

Collateral Design

Retail Design

Versão positiva do logotipo.

Padrão de assinatura de comunicação TIGRE - Ferramentas para Pintura.

Grafismos dos segmentos de produtos da linha imobiliária.

Logotipo da identidade visual TIGRE - Ferramentas para Pintura linha Artística.

Exemplo de estande TIGRE - Ferramentas para Pintura linha Artística grande.

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