MARCO KATO
TIGRE - Paintbrushes
Challenge: Tigre is the leader brand in construction tool, managing specific sub brand for painting tools. After several changes in both brands,Tigre Artist and Professional were facing a low level of recognition in POS, despite the strength of its umbrella brand, much better positioned and consolidated in consumer's mind.
Solution: Redesign and rename the two product lines to integrate them with the umbrella brand – Tigre Painting Tools. The visual identity, based in the same grid, had specific adaptations for each product line.
Result: Improvement of brand consistency and awareness helped to boost sales.
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Brand Design
Brand Identity
Brand Architecture
Brandbook Design
Package Design
Collateral Design
Retail Design
Versão positiva do logotipo.
Padrão de assinatura de comunicação TIGRE - Ferramentas para Pintura.
Grafismos dos segmentos de produtos da linha imobiliária.
Logotipo da identidade visual TIGRE - Ferramentas para Pintura linha Artística.
Exemplo de estande TIGRE - Ferramentas para Pintura linha Artística grande.
