Branded lifestyle.

 

Challenge: Yoggi was a top growing brand for frozen yoghurt in Brazil, and urged to reposition and redesign its brand identity to differentiate it from competitors.

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Solution: Design a new brand position and identity that communicates a soft, colourful, chic and artistic lifestyle.

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Result: Franchising expanded successfully from Rio de Janeiro only  to more than 6 other states.

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Brand Positioning

Brand Design

Package Design

Collateral Design

Retail Design