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MARCO KATO





Branded lifestyle.
Challenge: Yoggi was a top growing brand for frozen yoghurt in Brazil, and urged to reposition and redesign its brand identity to differentiate it from competitors.
Solution: Design a new brand position and identity that communicates a soft, colourful, chic and artistic lifestyle.
Result: Franchising expanded successfully from Rio de Janeiro only to more than 6 other states.
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Brand Positioning
Brand Design
Package Design
Collateral Design
Retail Design
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